About Us

  • Dark Bay Creative helps equestrian businesses and brands create a month of intentional, on-brand content in a single day.

    From content days and campaign creation to creative strategy and visual storytelling, we make it easier to market your business — without sacrificing your time, energy, or authenticity.

  • Dark Bay Marketing is built by someone inside the equestrian world — not a generic agency trying to market to it.

    We understand the culture, the language, the aesthetics, and the values that make equestrian businesses unique. That insight allows us to create content that feels authentic, credible, and aligned — not forced or trendy.

    • Barns & Training Programs

    • Equestrian Brands

    • Equine Service Providers

    • Boutique Lifestyle Businesses

Meet the Founder

Dark Bay Creative was founded from a simple observation: many equestrian businesses offer exceptional services, products, and experiences—but their online presence doesn’t always reflect the same level of professionalism.

After years of working in strategic communications, public affairs, writing, and digital content development, Hali saw a recurring gap in the equestrian industry: passionate business owners doing everything they can to keep operations running, while marketing and brand communication are left inconsistent, outdated, or pushed to the bottom of the list.

As a lifelong equestrian with a professional background in communications, Hali created Dark Bay Creative to bridge that gap—offering thoughtful, polished marketing support tailored specifically to horse-world businesses.

The goal is simple: help equestrian brands show up online with the same credibility, consistency, and quality they bring to the work behind the scenes.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!